Our Process for Retail Results

If you are like most franchisors or chain-store managers you struggle to find the key to consistent sales. You may find it challenging to get buy-in for marketing ideas at the store level. Consistent brand and content development is taxing.

As franchise and chain-store specialists Ball has developed the ReShift process which explores brand impressions, end consumer activities, internal resources and market data.

ReShift gathers critical information, which is used in analysis and strategy for the creation of retail advertising programs that drive results.

Choose your level of ReShift

  • Level 1
  • Level 2
  • Level 3

Level 1

Gives you an understanding of your brand’s position in the market place and a recommendation for your next move.

  • Current Situation
  • Franchisee Involvement
  • Brand Analysis
  • Consumer Research
  • In-House Resources
  • Point of Purchase
  • Customer Journey Mapping
  • Competitor Research
Learn More

Level 2

Gives you all the insight from Level 1 and the roadmap you’ll need to see results fast.

  • Current Situation
  • Franchisee Involvement
  • Brand Analysis
  • Consumer Research
  • In-House Resources
  • Point of Purchase
  • Customer Journey Mapping
  • Competitor Research
Learn More

Level 3

Get all the benefits of Level 1 & 2, plus eyes on your competition and specific reasons why your customers buy.

  • Current Situation
  • Franchisee Involvement
  • Brand Analysis
  • Consumer Research
  • In-House Resources
  • Point of Purchase
  • Customer Journey Mapping
  • Competitor Research
Learn More

Level 1

Gives you an understanding of your brand’s position in the market place and a recommendation for your next move.

  • Current Situation
  • Franchisee Involvement
  • Brand Analysis
  • Consumer Research
  • In-House Resources
  • Point of Purchase
  • Customer Journey Mapping
  • Competitor Research
Learn More

Level 2

Gives you all the insight from Level 1 and the roadmap you’ll need to see results fast.

  • Current Situation
  • Franchisee Involvement
  • Brand Analysis
  • Consumer Research
  • In-House Resources
  • Point of Purchase
  • Customer Journey Mapping
  • Competitor Research
Learn More

Level 3

Get all the benefits of Level 1 & 2, plus eyes on your competition and specific reasons why your customers buy.

  • Current Situation
  • Franchisee Involvement
  • Brand Analysis
  • Consumer Research
  • In-House Resources
  • Point of Purchase
  • Customer Journey Mapping
  • Competitor Research
Learn More

Execution & Roll Out

Propel your business further, faster. The ReShift process is the methodology by which your most potential marketing plan or solution will be determined. Together we will build on this foundation for the creation of retail marketing and advertising that gets results.

Level 1

Level 1 ReShift gives you an understanding of your brand’s position in the market place plus a recommendation for your next move.

Current Situation

You have a wealth of information and by sharing it with us, we can build significant solutions together. Looking at your current programs, strategies and results, ReShift starts finding system-wide solutions that are comprehensive and not limited to pre-conceived deliverables.

Franchisee Involvement

We know the people in direct contact with your customers are instrumental in consumer conversion and successful marketing execution. Our process ensures your front line people become your best asset in the sales process.

Brand Analysis

Brand impression is everything. Our process provides relevant findings so your next marketing decisions are objective and informed.

Point of Sale Perspective

How you as a retailer respond to your consumer at your point of purchasing, is key. ReShift explores your end consumer buying activity at all touch points, identifies the barriers to purchase and recommends solutions that are on point.

Deliverables

  • Recommendation for single potential project
  • Project Execution Outline and Strategy
  • ReShift Findings

Execution and Rollout

Contact Us

Level 2

Level 2 ReShift gives you an understanding of your brand’s position in the market place plus a recommendation for your next move.

Current Situation

By sharing information, we can build significant solutions together. Looking at your current programs, strategies and results, ReShift starts finding solutions that are comprehensive and not limited to pre-conceived deliverables.

Franchisee Involvement

The people in direct contact with your customers are instrumental in the success of any marketing execution. ReShift will help your front line people champion your marketing programs.

Brand Analysis

Brand impression is everything. Our process provides relevant findings so your next marketing decisions are objective and informed.

Point of Sale Perspective

How you as a retailer respond to your consumer at your point of purchasing, is key. ReShift explores your end consumer buying activity at all touch points, identifies the barriers to purchase and recommends solutions that are on point.

In-House Resources Review

A close-knit team, proving efficiencies, effectiveness and cost reductions is the desire of many executives. Providing your team with the tools to shine is what we do best, involving everyone from marketing coordinators and social media managers to e-commerce chat personnel.

Consumer Exploration

How you as a retailer respond to your consumer is key. We'll gather and analyze all touch points where consumers engage with your product.

Deliverables

  • Annual Program Plan
  • Determination of Brand Drivers
  • Program Execution Outline, Budget and Strategy
  • Customer Research Data
  • ReShift Findings

Execution and Rollout

Contact Us

Level 3

Get all the benefits of Level 1 & 2, plus eyes on your competition and specific reasons why your customers buy.

Current Situation

By sharing information, we can build significant solutions together. Looking at your current programs, strategies and results, ReShift starts finding solutions that are comprehensive and not limited to pre-conceived deliverables.

Franchisee Involvement

The people in direct contact with your customers are instrumental in the success of any marketing execution. ReShift will help your front line people champion your marketing programs.

Brand Analysis

Studying impressions where ever your brand is represented is vital in planning your marketing. The ReShift process provides relevant findings on numerous levels, making your next marketing decisions significant.

Point of Purchase

How your consumer responds at the point of sale, is key. ReShift explores this experience, identifies the barriers to purchase and recommends solutions that are on point.

In-House Resources

Providing your team with the tools to shine is part of the ReShift process. Involving everyone from marketing coordinators to social media managers you can see efficiencies, effectiveness and cost reductions.

Customer Research and Data

Uniting technology with a deep understanding of human nature. ReShift employs independent research and examines internal sales data to track results, reinforce assumptions and analyze strategy questions.

Competitor Research

Know what your competitors are up to with real data about their strengths and weaknesses. ReShift explores this aspect of competitive reconnaissance and helps position your brand within the category.

Customer Journey Mapping

Move step-by-step with your customer as they explore your brand: From initial contact, to experiences, purchasing and perhaps to long-term relationships. ReShift helps you understand how consumers become your customers.

Deliverables

  • Annual Program Plan
  • Determination of Brand Drivers
  • Program Execution Outline, Budget and Strategy
  • Customer Research Data
  • Competitor Research Data
  • Customer Journey Map
  • ReShift Findings

Execution and Rollout

Contact Us